Earlier this week, leading iGaming brand Bragg Gaming Group announced that its premium online gaming content and technology was launched in Michigan, USA, through BetMGM. 바카라사이트 This is an important milestone for Ontario-based providers that continue to expand their business areas, and the product is now available with six operators in three North American markets.
Bragg Gaming Group, headquartered in Toronto, Ontario, is a content-driven iGaming technology provider that provides exclusive and proprietary content to online and land-based betting operators. The content is impressive with high-performance, data-driven, and well-crafted casino titles from in-house brands such as Wild Streak Gaming, Spin Games, Atomic Slot Lab, Indigo Magic, and Oryx Gaming.
After integration, new proprietary content from vendors such as Atomic Slab Studios’ Egyptian Magic title and that from many partner studios will be available to Michigan players via BetMGM. With the new Remote Games Server technology, vendors have been able to integrate world-class content with their operators.
According to a recent H2 Gambling Capital report, the online casino market in the Great Lakes state is one of the significant potentials expected to generate more than $1.5 billion in total gaming revenue in 2022. Eilers & Krejcik Gaming’s US online casino monitor confirmed BetMGM was the leading brand in its jurisdiction with over 38% market share in August 2022.
The most recent integration of online casino content from a Canadian supplier in Michigan is an extension of the company’s existing collaboration between Spin Games studio and BetMGM. The two have been partners in New Jersey, Michigan, and Pennsylvania for several years. Since the integration, BGG’s content is now operating in three markets in the United States.
Lara Falzo, president and CEO of the Canadian company, said the new launch will help vendors execute their North American expansion strategy plans and drive consistent, long-term growth. She added that vendors are enthusiastic about engaging with existing players and building existing BetMGM partnerships that will help attract new bettors.
Over the past few months, Bragg Gaming Group has managed to get some important partners out of the industry. In September, for example, the supplier announced that it would work with Calamba Games in Ontario. Through the contract, the supplier has released premium content to the operator and it is available to players in the region.
And in September, a well-known iGaming supplier signed a partnership with industry leader Bally’s Corporation. The agreement allows vendors to integrate their market-leading games into three brands: Birgin Casino, JackpotJoy and Vera & John.