BC Experts Also Call For Banning The Use of Celebrities in Game Ads

Luke Clark, director of gambling research at the University of B.C., is concerned about the growing popularity and availability of sports gambling and the potential impact of advertising on children. 우리카지노탑 His comments come at a time when the British Columbia lottery company is trying to focus its marketing on the younger population, which usually represents light gamblers and ordinary gamblers.

The launch of Ontario’s private i-gaming market has led to a rise in sports betting advertising across Canada, which is bringing many operators to the field and trying to attract more customers. But last month, the Centre for Addiction and Mental Health urged Ontario to ban gambling ads during sporting events and limit the use of celebrities or influencers.

Mr Clarke recently pointed out that sports betting has been rapidly developing over the past few years. So he thinks more data is needed on the impact of national and state governments on the acceptance of sports betting products and on the incidence of gambling problems. It should be noted that this research center is funded by local governments and BCLC.

While the British royal family is trying to attract a younger generation of players, Mr. Clark said that given the correlation between gambling advertising and gambling behavior, the role of game advertising in BC and the United States needs to be examined very closely. He pointed out that sports betting can be addictive in a similar way that other forms of gambling can also be addictive.

The Canadian Mental Health Association also recommended a bolder approach to the potential impact of sports betting advertising on children and adolescents. The organization cited a 2021 study by the Center for Addiction and Mental Health that found that about 15% of students in the province participated in eye-gaming, which costs real money. This is a 4% increase from 2020.

Meanwhile, Pat Davis, CEO of The Crown Company, also expressed disappointment that privatisation of the Ontario market led to this influx of ads, but said that these kinds of ads did not align with BCLC’s standards. The Crown also advertises betting brand PlayNow, but the ads are not aimed at children and do not feature celebrities, the CEO said.

Mr Davis also admitted that the Royal Family was aware of the fatigue caused by the flood of advertisements from Ontario, which had been coordinating its marketing. He also explained that when the BCLC is actually targeting people in their 30s as it is now, the British royal family has an average population in their mid-50s.

In response to the backlash against the influx of gambling ads, Ontario’s Alcohol and Gaming Commission put forward a proposal. In April, regulators proposed banning sports start from appearing in gambling ads due to appeals to young ads.

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