Most of the latest news from the Canadian gaming industry has seen international events and media company SBC agree to a deal to buy the Canadian Games Summit. CGS is the country’s annual conference and trade show for land – based and iGaming representatives of the current co – owner of the Canadian gaming society and media edge communications.
SBC has notified that the acquisition will be officially completed after this year’s conference operation. And this year’s edition will be held at the Metro Toronto Convention Center in downtown Toronto between June 7 and June 9, 2022. In addition to CGS, the Canadian gaming business news website, e-newsletter and print magazine are also included in the deal.
Under the agreement, SBC will work with MediaEdge and the Canadian Game Association to further secure content and commercial value for this year’s Summit, to which the three organizations will host a special gaming industry reception on April 4, 2022, celebrating Ontario’s launch in the gaming and sports betting market.
Even after the acquisition is completed, the association will participate as an official and strategic partner of the conference and, in cooperation with the SBC, will ensure that the summit supports further developments in the Canadian gaming industry. Anyone interested in participating in this year’s conference or special gaming industry reception should contact Media Edge or contact their SBC account manager.
Rasmus Sojmark, founder and CEO of SBC, said the deal was a great achievement for the company, which also aligns with its growing portfolio of leading events and media assets in the United States and Latin America. He added that the company was pleased to welcome CGS to its family as the Canadian gaming market began to expand after the introduction of the single event.
Paul Burns, president and CEO of the Canadian Game Association, also said a few words about the deal. According to him, the number of association members has increased significantly in the past year, and the team is excited to open up new opportunities and welcome new members. He said the association already has a great relationship with the SBC and is now looking forward to working with them.
The Canadian Game Association said it would strengthen its response to corruption in the local game industry at the end of January this year and signed a memorandum of understanding (MOU) with the International Betting Integrity Association (IBIA will establish a framework to protect the integrity of the Canadian gambling industry.
The plan is for the two organizations to promote the commercial and relevant integrity benefits of operator members and create a viable regulatory betting market with high consumer channeling rates and consumer, sports, and operator integrity protection. IBIA CEO Khalid Ali noted that Ontario’s gaming market and the protection of Canada as a whole are the organization’s top priorities.
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