Last week, the Canadian Premier League announced that it had signed an agreement with Tony Bet. Through this partnership, the gambling brand will become the league’s official sports betting and casino partner and will replace ComeOn!, which previously held the role. The two will now work together to provide special experiences and competitions for Canadian fans.
In April 2022, Ontario launched an open iGaming market for third-party operators, allowing brands like Tony Bet to enter. In December 2022, Baltic Bookmaker announced that it had received permission from the Ontario Alcohol and Gaming Commission to debut in a newly regulated market. So now you can team up with CPL.
Mark Noonan, CPL Commissioner and CEO of Canadian Football Business, said in a press release last week that the league was happy to acquire Tony Bet as one of its CPL sponsors. He also said the organization is looking forward to working with betting brands to capture fans and improve what it means to be a supporter of Canadian football.
As part of a recent agreement between the two sides, CPL’s Match of the Week show, free play prediction contest and center circle app are now being offered by Tony Bet. Prior to that, the position was taken by ComeOn!, but the partnership with the league expired and the current operator is only offering iGaming in Ontario’s legal market.
Alex Haig, Canada’s national manager at Tony Bet, said the operator was happy to team up with CPL to bring the brand to a growing and passionate fan base in Canada. He also noted that the CPL is one of the fastest growing sports leagues in Great White North and that he is very happy that the bookmakers are starting to collaborate.
As for Ontario’s legitimate iGaming market for third-party operators, the state celebrated its first year this month. In the first 12 months, the sector handled wages totaling more than CA$35 billion, as well as approximately CA$1.4 billion in gaming revenue. These numbers put the state in the top five jurisdictions for online gambling on the continent.
Meanwhile, in March 2023, Ipsos recently published a survey cited by AGCO. In the past three months, 85% of participants who have gambled online in the province have gambled on regulatory sites. The most preferred sport in the first year was basketball, with 28% betting, followed by football with 15% and hockey with 9%.
The market appears poised to grow even bigger in 2023 as more operators have recently announced their entries. One of these brands is Neovet, which is also licensed by AGCO. Now the German-based brand offers locals both sports betting and esports markets. The company has domestic licenses in Germany and Malta, and the Neovet portal is owned by Reactive Betting Inc.