Recently, Ontario’s Alcohol and Game Commission, which regulates online gambling in the province, proposed banning the use of sports stars in iGaming ads. In the proposal, regulators also proposed banning the use of cartoon characters, symbols, role models, social media influencers, celebrities or celebrities who tend to appeal to young audiences.
In April 2022, Ontario became the first Canadian state to open its online gambling market for private operators. During its first 12 months of operations, the sector attracted enormous attention, handling more than CA$35 billion. And with huge interest in the market, the state has been flooded with gambling ads that have caused concerns among parents and professionals.
On Thursday, AGCO proposed banning the use of other popular celebrities as well as former and current professional athletes in iGaming ads across the state. The state already bans the same type of advertising that uses people who mainly appeal to minors. With the proposed changes, regulators will further minimize the potential damage to children and young people.
AGCO said it monitors and identifies possible risks in the media and, if necessary, updates the standards of the registrar to mitigate them. Regulators have now identified advertising and marketing approaches that strongly appeal to individuals under the legal gaming age through celebrities or athletes. It said concerns remain high about the potential impact on the underage population.
The Ontario IGaming watchdog also said it would hear comments on the proposal by May 8, 2023. Once the changes are officially announced, regulators have explained that it will take three months after the final standard is published on the official website. This gives operators and providers time to change their marketing strategies accordingly.
Ontario Reports Over CA$35 Billion In Online Betting Handled In First Year Operations. The amount generated revenue of approximately CA$1.4 billion, making the state the top five iGaming jurisdictions in North America. Meanwhile, active players spent about 70 Canadian dollars on online gambling every month.
Finally, regulators explained that the main goal since its launch is to create a safe, competitive and well-regulated online gaming space for local gamblers. That is why we propose banning the use of athletes and celebrities in online gambling advertising and related marketing. That’s because they can appeal to children and teenagers in the province.
Meanwhile, a panel of the Canadian Game Association in Toronto reported that public anger over iGaming and .Net advertisements has decreased. ThinkTV said it screened 347 gambling ads in 2022, about 1% of ThinkTV’s total workload of about 33,000
BY: 바카라사이트 순위