China Vanguard Group Ltd, a Hong Kong-listed company that provides lottery-related services to mainland China’s market, filed on Tuesday that it was paying 17.5 million yuan ($2.8 million) for electronic marketing and administration platforms.

The Company is paying RMB3 million in cash in HK$3.64 (US$0.47) for the full amount of the outstanding share capital of TransPacific Associates Limited, including its subsidiaries in Hong Kong and mainland China, and is issuing a total of 5 million shares.

TransPacific, a holding company on British Virgin Islands, provides two-way electronic marketing and administrative services to mainland China’s lottery industry, including the China Welfare Lottery Center and the China Sports Lottery Management Center.

China Vanguard said the deal will “create synergy and the best opportunities for the group’s success in furthering the operating services of the lottery center.”

The company said it now plans to introduce a new business platform in the geographic market and “penetrate the entire Chinese lottery market with approximately 250,000 lottery outlets.” The company’s lottery-related business spans 17 provinces and regions in mainland China, according to China Vanguard.

Regulated online products and lottery sales for store sales rose 19% year-on-year to 309 billion yuan in 2013.

In a separate filing on Sunday, China’s Vanguard announced that its indirectly wholly owned subsidiary had signed a partnership agreement with the Shandong Sports Lottery Management Center. The agreement includes offering “lottery solutions, sales distribution and other related services.” The company will receive a percentage of its total revenue.

In 2013, Shandong recorded 12.24 billion yuan in sports lottery sales, ranking second among all provinces in mainland China with a 15.5% year-on-year growth, China Vanguard said.

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